BBC Radio 3 has launched BBC Introducing Classical, a new talent scheme to champion unsigned artists from the genre.
The broadcaster will collaborate with BBC Introducing on the new initiative to promote undiscovered and unsigned classical performers and composers from across the UK.
Radio 3 will give the best of the UK’s new and emerging classical music talent a platform through regular air-time on the station’s drive-time programme In Tune and exposure on Radio 3’s primary contemporary music programme, Hear and Now.
Classical music performers and composers will also be invited to submit their tracks to the BBC Introducing Uploader where BBC Radio 3’s experts will select the best to showcase.
Jason Carter, BBC Introducing head, said: ‘BBC Introducing was launched back in 2007, created to support new and emerging UK talent across the popular music genres.
‘Year on year it has played an ever increasing role for new artists through Radio 1, Radio 2, 6 Music and 1Xtra. It’s incredibly exciting to now be able to extend those unique BBC opportunities to new classical music talent via Radio 3, and we are looking forward to seeing what new discoveries we will unearth.’
This new collaboration is part of BBC Music, a new commitment from the broadcaster to celebrate music across all of its platforms.