Online Promotion of Composers and Performers since 1995

Managing Your Concert

Posted on
Categories: british composers, british performers, contemporary classical music, live performance, music profession
Tags: , ,

Concert Concerns?

“How do I find and book the venue, promote the concert, print the event material, pay the musicians and still raise funds for the charity I want to support with my concert?”

This was the basic content of a telephone conversation we had recently with a musician who was taking advantage of our free half hour consultation.

The musician concerned had sorted out the important elements which was the repertoire and the performers but just did not have the time or mental space to cope with doing anything else and the concert is only a few weeks away.

We helped take the pressure out of the situation as well as ensuring the concert has the best opportunity of not only covering its costs but providing a good amount of profit for the very worthy cause it is supporting. We are supplying them with our knowledge and expertise by creating a plan that they will now put into action for themselves. This includes advice on collaborating with the charity and the venue by asking the right questions and working through a checklist of relevant items, as well as a ‘critical path’ which details what action to take when. Our service also includes one to one follow up over the phone to be a sounding board and support, with the aim of helping them to create the maximum amount of publicity and income with the least amount of stress.

Musicians are not always good at looking at the bigger picture because they are so often tied down with financial concerns and struggling to find the time to cover all bases. What they need, and what we can provide, is the opportunity to speak with someone who has the expertise to look at the project they are planning and provide professional, independent support and advice. This is where Geraldine Allen and Sarah Rodgers of Impulse Music Consultants can help.

It may be just a free half hour phone call or it may be a complete package of services from venue booking to a website presence, social media and print promotion, to selling recordings and compositions securely online.

Taking the pressure off talented musicians so that they can concentrate on their creative work instead of being distracted by administration and marketing will pay off both musically and financially. Investing in the right kind of support brings peace of mind and the freedom to concentrate on what really matters – the music!

Geraldine Allen
Impulse Music Consultants
01760 441448



Sign up now for tips and insights on how to improve your marketing and promotion and to receive our monthly newsletter.