More concerts, larger audiences, wider outreach and a 5% drop in income – sound familiar?!
This was in a report commissioned by the Association of British Orchestras showing that orchestras in 2016 “delivered more than 4,000 concerts and reached almost 5 million attendees and 900,000 children and young people amidst a 5% drop in total income”.
Orchestras are succeeding in achieving larger audiences and engaging with more young people but it all has a cost which has to be balanced with an 11% drop in funding from local authorities, discounted ticketing, free concerts and fixed fee performances.
Ours is a do it yourself profession.
Many professional musicians today try to be experts in everything. Not just their “art” whether that is composing or performing or a combination of both but also in marketing, promotion, website design, videos, photography, concert administration, accountancy.
Everywhere we look we are bombarded by “10 things you must do” which will ensure instant success, and it is always a quick fix. But is it?
We were visiting our local picture framer in Norfolk recently and really I do him a disservice to call him a picture framer. We first came across him when we bought a work by a wonderful artist, Rachel Lockwood, who lives on the Norfolk coast and has all her framing done by this particular framer.
Why am I blogging about autism?
I’m prompted by the manager of an artist who has recorded a song about his nephew who has Asberger’s Syndrome. The artist is Errol Sammut and the song, Burton’s Song is being used to raise awareness about autism via a number of charities and notably The Marigold Foundation.
You can listen to Burton’s Song here.
Free Marketing Tips
Sign up now for tips and insights on how to improve your marketing and promotion and to receive our monthly newsletter.