Apple’s total immersion is good for classical music
Announced this week is Apple’s music streaming service. Apple’s announcement was inevitable, and composers and songwriters have been predicting the dominance of streaming over downloads for years.
This could be very good for classical music. Not so much in the sense that classical music will be available in the same way as other genres, just as it is now on spotify, but looking rather more to the long term benefit, in the sense that classical music, with its distinctive characteristics, could become a stronger, legitimate and viable alternative music.